Key Takeaways
- Top white-label crypto providers include ChangeNOW, Hashcash Consultants, Blockchain App Factory, and Infinite Block Tech.
- White-label solutions offer a cost-efficient, quick-to-deploy, and highly customizable way to launch exchanges.
- Essential exchange components include trading engines, wallet management systems, liquidity solutions, and crypto custody services.
- Compliance, payment processing, liquidity management, and customer support are critical operational challenges that must be addressed before launching.
Introduction
White-label crypto exchange software has rapidly become the preferred choice for launching customized digital asset platforms. These solutions are faster to deploy, more affordable, and easily adaptable to unique branding requirements. This guide explores the details of white-label exchange software, outlines the advantages of using such solutions, and highlights some of the leading service providers you can partner with to get started.
What Are White-Label Exchange Solutions?
A white-label cryptocurrency exchange solution is ready-made software developed by a third party and then customized for multiple businesses. Companies purchase the software, rebrand it, and adapt it to their specific requirements.
The advantage is that organizations do not need to hire large technical teams or build infrastructure from scratch. Since the exchange is pre-tested and modular, businesses can modify, expand, and brand it as their own.
Although the concept is now popular in crypto, white-label models have long existed in industries such as banking, payments, insurance, gaming, and software development.
Benefits of White-Label Crypto Exchange Solutions
For entrepreneurs and companies in blockchain and Web3, white-label exchanges provide a clear path to market. Here are some of the biggest benefits:
1. Saves Time and Money
Instead of spending months or years building an exchange from the ground up, businesses save both development costs and time. Modules are already created, tested, and optimized, so only configuration and customization remain.
2. Easy Customization
White-label exchanges use modular architectures, allowing businesses to adjust design, interface, and functionality without compromising system stability. Most providers handle the heavy lifting—such as the trade engine, admin panel, and user interface—while companies can rebrand layouts, colors, and designs to fit their brand identity.
3. Quick Deployment
Since the core infrastructure is already operational, deployment takes significantly less time. Businesses only need to configure their requirements and launch.
4. Sustainability and Reliability
These platforms are developed iteratively, meaning that previous versions serve as references for future upgrades. This ensures long-term reliability and stable performance.
5. Minimal Technical Expertise
Operating a white-label exchange does not require advanced coding knowledge. Businesses can manage it with minimal expertise and hire external developers only for future upgrades or new features.
The Best White-Label Crypto Exchange Providers
If building an exchange from scratch is impractical, white-label solutions provide a strong alternative. Here are some of the leading providers:
ChangeNOW
Founded in 2017, ChangeNOW offers a non-custodial white-label exchange solution—ideal for Web3 entrepreneurs who want fast deployment without managing custody risks.
Key highlights include:
- 1,500+ cryptocurrencies across 110+ blockchains
- Fiat support in 70+ currencies
- Integrations via API, widget, or WordPress plugin
- Customizable UI and branding flexibility
Unlike custodial platforms, assets never leave user wallets, giving traders full control of their funds. Transactions are fast, with most exchanges completing in under two minutes, and users benefit from real-time tracking.
The company also promotes its “Triumph Rate”, where 98% of swaps complete at a better rate than quoted or within a 0.5% deviation.
From a security standpoint, ChangeNOW follows SOC-2 and ISO 27001 standards, with 99.99% uptime and an average API response time of 350 ms.
Beyond exchange services, ChangeNOW provides:
- White-label wallets with NFT storage and staking
- A Telegram bot for simplified swaps
- 24/7 technical and marketing support
Pricing is customized per client, depending on integration type, features, and support level.
Hashcash Consultants
Established in California in 2015, Hashcash Consultants is a global blockchain software company. Its subsidiary, Hashcash Blockchain Products, powers cross-border crypto remittances. The company also operates:
- PayBito, a U.S.-based exchange
- BillBitcoins, a crypto payment processor
- Services in blockchain education, ICO support, and investment solutions
PayBito’s exchange platform features a high-frequency trading system supporting major global fiat currencies. Security is managed with multi-sig cold wallets and encrypted hot wallets.
Key offerings include:
- Robust matching engine
- Easy pair management for adding/removing trading pairs
- KYC verification and document management
- CMS, admin console, firewall, UI/UX branding
- Mobile application and multi-language support
PayBito exchanges are compatible with ERC-20 tokens. Pricing is customized per project, depending on features and scale.
Blockchain App Factory
Founded in 2010 by Kamesh Elangovan and Ramkumar Subramaniam, Blockchain App Factory is headquartered in Chennai, India, with a workforce of 500+ employees. It has assisted over 400 clients, including major brands such as McDonald’s, Polygon, and Shell.
The company provides a wide spectrum of blockchain services, from exchange development to NFTs, DeFi, AI, fundraising, and marketing.
Key offerings include:
- Exchange development (OTC, margin, derivatives)
- Coin, token, and NFT creation
- Exchange cloning (e.g., Coinbase, Poloniex)
- ICO/IDO launchpads
- DEX development
- Game and AI solutions
- PR, influencer campaigns, and digital marketing
Infinite Block Tech
Based in California, Infinite Block Tech delivers bespoke exchanges with strong scalability. Its white-label platform supports up to 50,000 transactions per second and can be deployed in as little as two weeks.
Key features include:
- CMS and admin panel
- Firewall integration
- KYC/AML verification
- Wallet management
- High-capacity matching engine
- Customizable UI
- Integration with external exchanges
- Multi-factor authentication
The company also provides SEO and digital marketing packages to boost exchange visibility post-launch. Pricing is determined by deployment time, feature set, and customization level.
Building a Cryptocurrency Exchange from Scratch
While white-label solutions offer convenience, some entrepreneurs may prefer the from-scratch approach. This allows for full customization but requires significant investment and expertise.
Typically, building an exchange independently can take 12–14 months for architecture, design, testing, and debugging.
Essential Components
- User Interface – intuitive and multilingual
- Trading Engine – must handle thousands of requests per second
- Crypto Custody – either self-developed or outsourced to custodians like Ledger Vault, Fireblocks, Coinbase Custody, or BitGo
- Market Making – ensures liquidity and smoother trading
- Wallet Management – hot and cold storage systems
- Admin Panel – for compliance and monitoring
Operational Challenges
- Legal Compliance – Different jurisdictions impose varying requirements. For instance, in the U.S., states like New York mandate licensing before operations. Most regions also require KYC and AML compliance.
- Payment Processing – Fiat-crypto gateways require banking partnerships, which can be challenging due to regulatory risks.
- Liquidity Management – CEXs depend on trade volume or partnerships with market makers, unlike DEXs that rely on liquidity pools.
- Customer Support – A reliable, courteous support team is crucial to building trust and reputation.
Conclusion
As digital assets continue to gain global adoption, exchanges will remain at the center of the ecosystem. While building from scratch offers control, it is expensive and time-intensive. White-label crypto exchange solutions, by contrast, present a faster, more affordable, and scalable route for entrepreneurs looking to enter the market without sacrificing quality or security.
Frequently Asked Questions
What is white label?
A white-label product or service is built by one company (the manufacturer) and rebranded or resold by another company (the reseller). This model is common in industries like retail, software, and finance.
What is a crypto exchange?
A cryptocurrency exchange is a digital marketplace where users can buy, sell, or trade cryptocurrencies against other digital assets or fiat currencies. Exchanges can be centralized (CEXs) or decentralized (DEXs).
What components are needed to build a crypto exchange?
Core elements include: a trading engine, secure wallets, matching algorithms, order books, and market makers to ensure liquidity. Careful planning and execution are essential to success.